The network of 8 supermarkets offering the value added Carrefour products in their stores have launched their new website, GSmalta.com!
Retail Marketing Ltd., the marketing company in charge of the GS / Carrefour group of supermarkets in Malta, has recently revamped its online website, accessible at www.gsmalta.com
Designed by the Concept Stadium, the new and improved website was produced with the aim to act as a web-showcase for the group of 8 supermarkets which sell the Carrefour-branded products in their stores. The newly designed and newly launched www.gsmalta.com reflects the products themselves, being customer oriented aimed at creating value added.
The improvements include added accessibility and convenience by way of a user-friendly menu and top navigation bar, as well as one-click access to the respective product profiles and descriptions. Besides information pages on the Carrefour brand, its history and accessibility worldwide and in Malta, the website includes a comprehensive presentation of the 8 supermarkets, including links to the individual supermarket websites as well as using the interactive Google Maps to locate the individual stores.
News items and updates on new campaigns are being given importance in order to keep this alive and constantly updated. Furthermore, lovevalue!, the monthly magazine published monthly by the GS group of supermarkets in Malta and distributed to each household, on a door-to-door basis, around the Maltese Islands, is also available on the website, including past issues for ease of reference.
Other easy-to-use functionalities such as the ability to search and filter, subscribing to the loyalty card club as well as reporting lost loyalty cards, are also readily available.
The sleek red and blue aesthetic produces a well-ordered and visually appealing website, which also complements the colours of the GS / Carrefour brand.
Commenting during the website launch, Mario Vella from Retail Marketing Ltd, said “The new GSmalta.com website is a shop window on the web of the group in Malta, as well as of the products each individual supermarket is proud to offer on its shelves. Furthermore, our interaction with our end-users will increase, thanks to the recipes that we will upload on a regular basis, the regular lovevalue! magazines as well as new loyalty card gifts offered in all our supermarkets“. To this effect, the Concept Stadium and Retail Marketing Ltd. are currently collaborating in order to optimize the Gsmalta.com website, including informative and entertaining content as well as good deals for the end-users and customers.